Informative bio- the information bio should contain important information about your business, whenever your customer searches your account or sees your account on their feed, they should know what you are offering or giving services. For instances an online salon business should have manicure and basic skin care, facials, and waxing. As well as Dm for more information and book your appointment below on bio can be more professional.
Consistency is the key in social media. Brands need to be active to attract followers and boost engagement rates. If you don’t post on regular basis, it might not give positive impact to your followers, and they might think you are not taking your business seriously. But it doesn’t mean that you must post 6/7 content in a day and lost for a whole week. Post at least 2/3 content in a day, this way it makes your feed look fresh and relevant.
Engaging your customers is the must in any kind of business. Engage your followers in your account frequently. Host Instagram contest, partner with micro influencer to create brand authenticity, have a visually consistent feed, design beautiful Instagram stories, etc. can be the effective way to engage your followers to your feed and account.
time- Posting updates regularly sends a message that you are up with the current trends and willing to interact with your community and more followers.
Hashtags – Creating own company’s hashtags is very good way for the customers to reach out your company. It will boost your post more to your targeted customers. It increases exposure and discovery.
Provide Valuable Content and storytelling-To attract potential clients, you need to give them a reason to keep following you. Does your page offer any value or benefit to them? You can do this by creating useful content, such as: – Ingredient Information; Sharing useful information about your products and services.
Collaboration – Many people like sharing their thoughts on social media. Use that to your advantage by creating conversations with your clients. Join and create INSTAGRAM groups. Ask questions that might interest them. Give away products that they might like and possibly, repost, respond to comments and inquiries. This sends a message that you value their voice. Doing these will not only boost your social media authority, but also help you build long-terms relationships with clients. Collaborating with micro influencer can be helpful too.
Transformation Pictures or Videos – Your social media page is an extension of your portfolio. Many clients who book online are often people who’ve seen a samples of your product’s beautiful hair color on Instagram or Facebook. Share before-and-after pictures and videos to show potential client the various services you can offer them.